Privacy Policy

Equality and Diversity

B3@Home operates a policy of diversity and equal opportunity in the provision of services and employment. B3@home strongly prohibits unlawful or unfair discrimination on the grounds of disability, gender, marital status, age, sexuality, race, religion and national or ethnic origin. It is to assist the monitoring of this policy and for that purpose only that we are asking you to provide details of your gender, age, disability and ethnic origin in this form. All the monitoring information collected is treated in absolute confidence in line with General Data Protection Regulation.

Using your Data – The lawful basis we rely on

To market properties.

We use the contact details that you have a provided, and the preferences that you have selected, to inform you about properties being sold by B3@Home and to send you up to date information on properties that you may be interested in. We contact you for this purpose based on your consent to do so. You can withdraw your consent to this marketing at any point by informing us by email and you can remove your details from your account at any point if you wish to do so.

To assess your application and to prepare to enter a contractual relationship with you.

We collect and use the data you have provided to us in your application form on a contractual basis. To be assessed and potentially offered a shared ownership property, we must assess your personal circumstances to ensure that you meet the required eligibility criteria as set by Homes England and the local authorities that we work with to develop new homes. Where we require information because it is necessary for the performance of a contract you will not be able to opt out of providing this information.

Who we share your information with?

Information may be shared across B3Living, where necessary, to ensure that you are receiving all the services that are available to you.

  1. Developers
    When you purchase a shared ownership property, your information may be passed on to the developers of your property. This is so that they can communicate with you, if necessary.

  2. Our data processors
    Our data processors are organisations that carry out a service on our behalf, for example, selling agents or third-party software providers. We only share that information which is necessary for them to carry out the service that they have been contracted to provide. All our contractors operate under strict confidentiality clauses and will not use your information for anything other than carrying out a service on behalf of B3Living.

  3. Other organisations we share information with
    If you are applying for a shared ownership property, we may share information with our approved panel of mortgage advisers who we use to carry our financial assessments as part of the application process.

    If you are buying a property through our Help to Buy scheme we may share your information with one of the government-backed Help to Buy agents. These agents help facilitate the Help to Buy scheme.

    We share some information with the Ministry of Housing, Communities and Local Government (MHCLG) and Homes England for research and statistical purposes. This is to allow them to exercise their role in providing adequate housing.

    In some instances, we may have a duty to disclose your information by law to:
    - Local authorities, regulators and government departments;
    - Police, fire services or health authorities;

Automated Decision Making

Within your application process, there is no automated decision making. Each application will be considered by a person employed by B3Living. The information in your application form and your profile must be accurate for B3Living to make an accurate assessment of your application. You can update your details at any time, apart from when your application is under review. This is so that we know your details are as up to date as they can be at the time a decision regarding allocation of shared ownership units is being made.

Your rights under the General Data Protection Regulation

You have several rights under data protection legislation which are detailed below. If you would like to exercise any of these rights, please make contact with us via email

  1. Right to be informed
    You have the right to be informed about how we are using your data. If you think we are doing something with your information that we have not told you about in this Privacy Notice, please let us know.

    You can find information about the lawful conditions for processing that we rely on to collect and hold your information at

  2. Right of access
    You have the right to request a copy of the information that we hold about you.

  3. Right of objection, rectification, erasure and restriction
    If you think that the information that we hold about you is inaccurate or incomplete, you have a right to request that it be rectified.

    If you think that we are holding information about you without a compelling reason or legal justification for doing so, you have a right to request that it be removed completely from our records or that processing is restricted. Please note where we have a legal justification for keeping the record, we are not required to remove it.

  4. Right to data portability
    You have the right to request a copy of some of your data in a structured and commonly used format. You also have the right to request that this information is transferred directly to another organisation, but only where that is technically feasible.

  5. Right to lodge a complaint with a supervisory authority
    If you are not satisfied with the way that we have dealt with your personal data, please let us know and we will try and resolve your concerns. If you are still not satisfied with the outcome, you can refer your concerns directly to the regulator.

Where your information is stored

As you go through the application process your data is stored on our content management system - Umbraco. This a secure site which is accessed by our Sales and Marketing Officer, who deals with all shared ownership applications. 

Once you have bought your shared ownership property

Your data will be stored at our offices to ensure we are able to prove that we followed the correct processes in line with policy and procedure as set by the Help to Buy Agent, Ministry of Housing, Communities and Local Government (MHCLG) and Homes England.


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